Green to Gold is an essential guide for forward-thinking business leaders who see the Green Wave coming and want to profit from it. This audio explores what every executive must know to manage the environmental challenges facing society and business. Based on the authors' years of experience and hundreds of interviews with corporate leaders around the world, Green to Gold, shows how companies generate lasting value - cutting costs, reducing risk, increasing revenues, and creating strong brands - by building environmental thinking into their business strategies.
Green to Gold is written for executives at every level and for businesses of all kinds and sizes. Esty and Winston guide leaders through a complex new world of resource shortfalls, regulatory restrictions, and growing pressure from customers and other stakeholders to strive for sustainability. With a sharp focus on execution, Esty and Winston offer a hard-hitting yet inspiring road map that companies can use to cope with environmental pressures and responsibilities while sparking innovation that will drive long-term growth. Green to Gold is the new template for global CEOs who want to be good stewards of the Earth while simultaneously building the bottom line.
"Green to Gold provides the definitive thinking on how business leaders can address environmental issues in the new economy, a world where companies win by integrating company strategies with social challenges, rather than treating economics and social as separate and different." - Michael E. Porter, Professor, Harvard Business School
The authors provide an excellent survey of the opportunities and potential pitfalls global businesses face as they "go green." There are many great examples of successful implementation. The material is also an excellent treatise on how to increase brand value through green business practices. Fred Stella's enthusiasm for his subject sounds genuine and powerfully draws the listener into the material. He might have familiarized himself a bit more with some of the jargon and iconic names in the arena; however, this is hardly a large problem. If you want to know who the best performers are so you can buy, invest, or model your enterprise with a clear environmental conscience, then listen here. M.C. (c) AudioFile 2009, Portland, Maine
About the Author
Daniel C. Esty is the Hillhouse Professor at Yale University with appointments in the Law and Environment Schools. He also serves as director of the Center for Business and Environment at Yale (www.yale.edu/CBEY).
Andrew S. Winston is the founder of Winston Eco-Strategies and helps leading companies use environmental thinking to innovate and grow.
